Why invest in any marketing activities if your online reputation is not what it could or should be? There is no better time to get serious about your online reputation than today.

Customer reviews are among the first things people see when they search your business name/category on Google. Moreover, it’s been shown that positive reviews provide a greater boost to conversion rates than any other local SEO effort.

What are the considerations when choosing a review collection platform? Well here are some:
  • ROI based on cost per review
  • Buyers perception of the trust and transparency of the review website(s)
  • Where the reviews will be seen i.e. During an online search on which search engines
  • What additional benefits the review websites deliver to SEO and Adword campaigns
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For car dealerships, online reviews bring the benefit of social proof to the table—they help increase (or decrease) the degree of trust felt for an unfamiliar business based on feedback from other people with similar needs.
59% of car buyers choose a dealership based on reputation – which today translates to “online” reputation. Read more about the research by V12 DATA.

The easier you make for a customer to post a review the more reviews you will get. How many do you need? More than your competitors and 80% of buyers want to read reviews on at least 2 review websites. Which review website are the most important? Check out this article 

 

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Easily track, manage, share and respond to reviews

Potential buyers pathway to purchase is heavily influenced by professional and customer reviews.

Car Reviews

According to Think with Google research, car buyers carrying out research into car brands and then models, spend more time on review websites, and frequent them more often, than they spend on manufacturers and dealership websites combined. So it makes total sense to engage your potential buyers with positive reviews available to help with the Convince and Convert process. 
 
The Media Gallery contains reviews rated 7/10 plus in either video or written formats depending on availability.  
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GO SOCIAL