Why invest in any marketing activities if your online reputation is not what it could or should be? There is no better time to get serious about your online reputation than today.

According to research by V12 Data, 59% of car buyers choose a dealership based on reputation.

Customer reviews are among the first things people see when they search your business name/category on Google. Moreover, it’s been shown that positive reviews provide a greater boost to conversion rates than any other local SEO effort.

For car dealerships, online reviews bring the benefit of social proof to the table. Reviews help increase (or decrease) the degree of trust felt for an unfamiliar business based on feedback from other people with similar needs. 
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While all good sales teams ask for referrals, your team should also ask for reviews. In fact, some dealerships require sales to maintain a good score by making reviews a job responsibility. Not to mention manufacturer surveys, which require the dealership to get a perfect score of truly exceptional. Your dealership and team work hard to create a positive buying experience for your customers; make it easy for them to want to brag about their decision to buy from you!

The easier you make for a customer to post a review the more reviews you will get. 80% of car buyers want to read reviews on at least 2 review websites. Which review websites are the most important? Check out this article 

 

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Easily track, manage, share and respond to reviews

Potential buyers pathway to purchase is heavily influenced by professional and customer reviews.

Car Reviews

According to Think with Google research, car buyers spend more time on review websites, and frequent them more often, than they spend on manufacturers and dealership websites combined. So it makes total sense to engage your potential buyers with lots of positive reviews to help with the Convince and Convert process. 
 
The Media Gallery contains reviews rated 7/10 plus in either video or written formats depending on availability.  
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