Why invest in any marketing activities if your online reputation is not what it could or should be? There is no better time to get serious about your online reputation than today.
Customer reviews are among the first things people see when they search your business name/category on Google. Moreover, it’s been shown that positive reviews provide a greater boost to conversion rates than any other local SEO effort.
- ROI based on cost per review
- Buyers perception of the trust and transparency of the review website(s)
- Where the reviews will be seen i.e. During an online search on which search engines
- What additional benefits the review websites deliver to SEO and Adword campaigns
The easier you make for a customer to post a review the more reviews you will get. How many do you need? More than your competitors and 80% of buyers want to read reviews on at least 2 review websites. Which review website are the most important? Check out this article
Easily track, manage, share and respond to reviews
Potential buyers pathway to purchase is heavily influenced by professional and customer reviews.