“A normative expectation for car buying is no longer the dealership – the normative expectation for car buying is the internet” With buyers searching wider than ever with a few clicks, reputation is everything.
Customer reviews are among the first things people see when they search your business name/category on Google. Moreover, it’s been shown that positive reviews provide a greater boost to conversion rates than any other local SEO effort.
The easier you make for a customer to post a review the more reviews you will get. 80% of car buyers want to read reviews on at least 2 review websites. Which review websites are the most important? Check out this article